FPTA Transit System Marketing Awards

All entries must be received by 6:00 PM (EST) on Friday, June 28, 2024.
Late entries will not be accepted (no exceptions).

Submission of Entries

  • All entries must be submitted using our online entry form by 6:00pm (EST) on Friday, June 28, 2024 (NO EXCEPTIONS).
  • Image files must be embedded into a .pdf file for upload. There is no limit to the number of images files you can include on (1) .pdf upload, but the maximum file size is 10MB.
  • Please note that only the first 10 minutes of video submitted will be considered in the judging process for Electronic Media/TV entries. In any other categories where video is include as part of the entry, please note that only the first 5 minutes of video submitted will be considered in the judging process.

Awards Ceremony

This year’s FPTA Marketing Award winners will be announced TBD during the FPTA/CTD Annual Conference + EXPO in West Palm Beach from September 22-24, 2024.

Questions?

Amy Keys, FPTA
Fastest by Email: amykeys@floridatransit.org
Phone: (800) 476-1070, ext. 2

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Eligibility

All Florida Public Transportation Association (FPTA) member transit agencies are eligible to enter the Marketing Awards Competition. All work submitted must have been created, published or implemented by, or for, an FPTA member between August 1, 2023 and June 1, 2024.

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Judging Criteria

An independent panel of professionals will judge the entries. Decisions will be final and based on the following criteria:

50% Innovation/Creativity
25% Production Quality
25% Overall Effectiveness

Entry Totals

Pick 3 out of the 7 categories to submit entries. Then, submit only one entry for each of the three (3) categories you select.

All entries are free for everyone.

Awards

First-place awards will be presented for each category, in each class. The “Best of the Best” Award will be given to the high-scoring entry from among all first-place winners.

Transit Classifications

Classifications are based on the size of the transit system’s operating budget, consistent with FPTA’s membership tiers.

  • Class 1 – Member Tier 1 (Annual Budget over $36 million)
  • Class 2 – Member Tier 2 (Annual Budget between $4 million and $36 million)
  • Class 3 – Member Tier 3 (Annual Budget under $4 million)
  • Class 4 – All Trolley Systems and non-fixed route, Community Transportation Coordinator (CTC).

Transit system ENTRY Categories

Print

Any single printed advertising or non-advertising piece designed to deliver a message for a product or service.

Interior/Exterior Signage

This category includes any interior or exterior bus advertisement, or interior ad card, and must be designed by the transit agency. Interior ad cards can support an advertiser or be self-promotional. System-related signage can identify a transit administration, operation or customer facility, transit information kiosks/signs at transit stations/stops for the purpose of publishing transit maps/schedules, transit stop signs, or any other instructional or informational sign used by a transit system.

Sustaining Campaign

Any comprehensive transit system marketing campaign lasting longer than two (2) months. Entry should include a minimum of (3) campaign elements. Examples of elements: Print/digital ads, vehicle wraps, collateral, web landing page, social media posts, etc. If video is submitted as part of this entry, please note that only the first 5 minutes of video submitted will be considered in the judging process.

Special Events

Any event, lasting one (1) month or less, created by, or for, an FPTA member to promote transit system awareness or to increase ridership. Entry should include a minimum of (2) elements. Examples of elements: Event photography, event ads, promotional items, media coverage, etc. If video is submitted as part of this entry, please note that only the first 5 minutes of video submitted will be considered in the judging process.

Social Media

Any transit system social media platform or digital campaign used to promote transit and engage the consumer. This can include any social media campaign. If video is submitted as part of this entry, please note that only the first 5 minutes of video submitted will be considered in the judging process.

Electronic Media/TV

Any transit system commercial, interview, speakers bureau presentation or social media video created by, or for, an FPTA member. Please note that only the first 10 minutes of video submitted will be considered in the judging process.

Website

Any transit system website, app, and/or blog created by, or for, an FPTA member.

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