FPTA Marketing Awards

Deadline: Friday, July 19, 2019 at 5 p.m.

2019 FPTA/CTD Annual Conference

SEPTEMBER 15 – 18, 2019
Omni Orlando Resort at Championsgate, 1500 Masters Boulevard, Championsgate, FL 33896

SPECIAL NOTE: Please be sure to read the Submission of Entries section. Changes have been made that may impact your entry.

DISPLAY OF MARKETING ENTRIES

Sunday, September 15 from Noon – 5 p.m.
Monday, September 16 from 8 a.m. – 5 p.m.
Voting for Members Choice Award will be open until Monday at 5 p.m.

MARKETING AWARDS PRESENTATION

Monday morning, September 16

FPTA AWARDS BANQUET
Monday evening, September 16

Submission of Entries

NEW: Submission Board

To make entries easier to read for both the judges and during the exhibition, we are requiring each submission to have an original entry form printed and attached on the front of its own 15″ x 20″ board. We are calling this the Submission Board. This Board must be attached to the project display board(s). The categories of Electronic Media, Radio, TV and Digital Media also need a Submission Board.

NEW: Submission Information Guidelines

  • All entries must be submitted on 15” x 20” black matte boards
  • Five (5) display boards maximum permitted per entry
  • Each entry must include the Submission Board – print and attach your entry form to the Board
  • The Submission Board should be the first board attached to your entry
  • The Submission Board does not count as one of the five display boards
  • Entries with more than five (5) display boards will not be adjudicated
  • Upload a photo (JPG, GIF, PNG format) for each entry – this will be used to showcase entries during the awards ceremony
  • Video and Audio files will only be accepted via FTP link or USB

Deadline: Friday, July 19, 2019 at 5 p.m. All entries must arrive by this date and time to be considered eligible for judging. Late entries will not be accepted. All work submitted must have been created, published or implemented by, or for, an FPTA member between August 1, 2018 and June 30, 2019.

Mail your entries to:

Department of Transportation and Public Works
Marketing & Communications Division 17th Floor
c/o FPTA Marketing Awards
701 NW 1 Ct, Miami, FL 33136
Attention: Bobbie Crichton
786-469-5384

Awards

First-place awards will be presented for each category, in each class. Judges may also elect to present a Certificate of Merit and/or an Honorable Mention in each category. Marketing’s “Best of the Best” Award will be chosen from among first-place winners and presented to the single best entry or campaign submitted, regardless of category or class. Judges may also select a “Judges’ Favorite” Award. A “Members’ Choice” Award will be made available for conference attendees to vote for their favorite campaign.

Eligibility

All Florida Public Transportation Association (FPTA) member systems are eligible to enter the Marketing Awards Competition. All work submitted must have been created, published or implemented by, or for, an FPTA member between August 1, 2018 and June 30, 2019. Only one (1) entry will be accepted from each system in each category. Agencies are limited to four (4) entries total. Late entries will not be accepted. Entries are free.

Classifications

Classifications are based on the size of the transit system’s operating budget, consistent with FPTA’s membership tiers.

  • Class 1 – Member Tier 1 (Annual Budget over $36 million)
  • Class 2 – Member Tier 2 (Annual Budget between $4 million and $36 million)
  • Class 3 – Member Tiers 3 and 4 (Annual Budget under $4 million)

Judging

An independent panel of professionals will judge the entries. Decisions will be final and based on the following criteria:

50% Innovation/Creativity
25% Production Quality
25% Overall Effectiveness as described on Submission Board

Entries will be displayed during the FPTA portion of the FPTA/CTD Annual Conference from September 15 -18, 2019.

ENTRY Categories

Print - Advertising Collateral

Any single promotional brochure, direct mail piece, poster, newsletter (other than employee), free-standing newspaper or magazine insert or other printed piece specifically designed to advertise a transit system product or service that delivers its message.

Electronic Media, Radio, TV

Any transit system television or radio commercial, jingle, program broadcast, public relations videos, audio loops, or musical on-hold messages.

Interior/Exterior Signage

This category includes any interior or exterior bus advertisement, or interior ad card, and must be designed by the transit agency. Interior ad cards can support an advertiser or be self-promotional. System-related signage can identify a transit administration, operation or customer facility, transit information kiosks/signs at transit stations/stops for the purpose of publishing transit maps/schedules, transit stop signs, or any other instructional or informational sign used by a transit system.

Special Events

Any event, lasting one (1) month or less, created by, or for, an FPTA member to promote transit system awareness or to increase ridership. Entry should include a minimum of (2) elements. Examples of elements: Event photography, event ads, promotional items, media coverage, etc.

Print - Instructional Information

Any transit schedule, timetable, system map, ride guide or non-advertising information piece whose sole purpose is to publish transit information and/or educate riders on using the transit system.

Digital Media

Any transit system social media platform or digital campaign used to promote transit and engage the consumer. This can include any social media campaign, website, app, and/or blog. This category also includes any website created by, or for, an FPTA member.

Sustaining Campaign

Any comprehensive transit system marketing campaign lasting longer than two (2) months. Entry should include a minimum of (3) campaign elements. Examples of elements: Print/digital ads, vehicle wraps, collaterals, web landing page, social media posts, etc. 

Potpourri

Any communication item, (must be transit-related), published by an FPTA member which does not satisfy the requirements and/or does not fit any of the existing categories. This category includes Internal Employee Communications such as newsletters, training/educational videos, etc. Open to all FPTA members – public transportation systems, private sector commercial businesses, vendors, consultants, trade organizations, and other governmental agencies.

    Entry Deadline: Friday, July 19, 2019 at 5 p.m.

    These awards recognize the best marketing efforts of Florida transit systems. Categories range from advertising collateral to special events. For questions, please contact Bobbie Crichton.