FPTA Marketing Awards

This year’s award submissions are fully electronic. No more boards!
Deadline – All entries must be received by Friday, August 14, 2020.

2020 FPTA Annual Conference

OCTOBER 2020

SPECIAL NOTE: Please be sure to read the Submission of Entries section. Changes have been made that may impact your entry.

DISPLAY OF MARKETING ENTRIES

Entries will be displayed online prior to the conference. A link to the entries will be emailed to those who are registered for the conference. Voting for Members Choice Award will be open as soon as the entries are posted online.

MARKETING AWARDS PRESENTATION

Awards will now be presented virtually on a date TBA in October 2020.

Submission of Entries

NEW: Electronic Submission Guidelines

  • All entries must be submitted using our online entry form.
  • For file uploads, allowable file extensions include (.jpg, .gif, .png, .pdf); 10MB maximum size per file. A multi-page pdf upload will count as 1 file towards the maximum number of files.
  • A maximum of 10 files may be uploaded per entry in the categories of Print-Advertising Collateral; Print-Instructional Information; Interior/Exterior Signage; and Potpourri.
  • A maximum of 20 files may be uploaded per entry in the categories of Special Events and Sustaining Campaign.
  • For the Electronic Media, Radio, TV category – you must provide a public FTP link or a file-sharing link through a service such as FileMail (share up to 50GB for free).
  • For the Digital Media category – a maximum of (10) screenshots may be uploaded per entry. You may also provide website links for the judges.
  • You will also upload a max. of (2) photos, should it receive an award/be nominated for an award, that will represent your entry during the Awards Ceremony presentation. They do not need to be different than photos you may have already uploaded.

Deadline: Friday, August 14, 2020 at 5 p.m. All entries must be submitted by this date and time to be considered eligible for judging. Late entries will not be accepted. All work submitted must have been created, published or implemented by, or for, an FPTA member between August 1, 2019 and August 1, 2020.

Questions?
Wendy Ellis, President/Creative Director
Space Coast Advertising Consortium
Email: SpaceCoastAd@gmail.com
Cell Phone: 321-480-3783

Awards

First-place awards will be presented for each category, in each class. Judges may also elect to present a Certificate of Merit and/or an Honorable Mention in each category. Marketing’s “Best of the Best” Award will be chosen from among first-place winners and presented to the single best entry or campaign submitted, regardless of category or class. Judges may also select a “Judges’ Favorite” Award. A “Members’ Choice” Award will be made available for conference attendees to vote for their favorite campaign.

Eligibility

All Florida Public Transportation Association (FPTA) member systems are eligible to enter the Marketing Awards Competition. All work submitted must have been created, published or implemented by, or for, an FPTA member between August 1, 2019 and August 1, 2020. Only one (1) entry will be accepted from each system in each category. Agencies are limited to four (4) entries total. Late entries will not be accepted. Entries are free.

Classifications

Classifications are based on the size of the transit system’s operating budget, consistent with FPTA’s membership tiers.

  • Class 1 – Member Tier 1 (Annual Budget over $36 million)
  • Class 2 – Member Tier 2 (Annual Budget between $4 million and $36 million)
  • Class 3 – Member Tiers 3 and 4 (Annual Budget under $4 million)
  • Business Member

Judging

An independent panel of professionals will judge the entries. Decisions will be final and based on the following criteria:

50% Innovation/Creativity
25% Production Quality
25% Overall Effectiveness

Entries will be shown electronically during the FPTA Annual Conference from October 4-6, 2020.

ENTRY Categories

Print - Advertising Collateral

Any single promotional brochure, direct mail piece, poster, newsletter (other than employee), free-standing newspaper or magazine insert or other printed piece specifically designed to advertise a transit system product or service that delivers its message.

NOTE: You will be allowed to upload a max. of (10) images/files for this category.

Electronic Media, Radio, TV

Any transit system television or radio commercial, jingle, program broadcast, public relations videos, audio loops, or musical on-hold messages.

NOTE: You must provide a public FTP or file-sharing link.

Interior/Exterior Signage

This category includes any interior or exterior bus advertisement, or interior ad card, and must be designed by the transit agency. Interior ad cards can support an advertiser or be self-promotional. System-related signage can identify a transit administration, operation or customer facility, transit information kiosks/signs at transit stations/stops for the purpose of publishing transit maps/schedules, transit stop signs, or any other instructional or informational sign used by a transit system.

NOTE: You will be allowed to upload a max. of (10) images/files for this category.

Special Events

Any event, lasting one (1) month or less, created by, or for, an FPTA member to promote transit system awareness or to increase ridership. Entry should include a minimum of (2) elements. Examples of elements: Event photography, event ads, promotional items, media coverage, etc.

NOTE: You will be allowed to upload a max. of (20) images/files for this category.

Print - Instructional Information

Any transit schedule, timetable, system map, ride guide or non-advertising information piece whose sole purpose is to publish transit information and/or educate riders on using the transit system.

NOTE: You will be allowed to upload a max. of (10) images/files for this category.

Digital Media

Any transit system social media platform or digital campaign used to promote transit and engage the consumer. This can include any social media campaign, website, app, and/or blog. This category also includes any website created by, or for, an FPTA member.

NOTE: You will be allowed to upload a max. of (10) screenshots for this category, as well as the ability to provide website links.

Sustaining Campaign

Any comprehensive transit system marketing campaign lasting longer than two (2) months. Entry should include a minimum of (3) campaign elements. Examples of elements: Print/digital ads, vehicle wraps, collateral, web landing page, social media posts, etc.

NOTE: You will be allowed to upload a max. of (20) images/files for this category.

Potpourri

Any communication item, (must be transit-related), published by an FPTA member which does not satisfy the requirements and/or does not fit any of the existing categories. This category includes Internal Employee Communications such as newsletters, training/educational videos, etc. Open to all FPTA members – public transportation systems, private sector commercial businesses, vendors, consultants, trade organizations, and other governmental agencies.

NOTE: You will be allowed to upload a max. of (10) images/files for this category.

Entry Deadline: Friday, August 14, 2020 at 5 p.m.

These awards recognize the best marketing efforts of Florida transit systems. Categories range from advertising collateral to special events.