FPTA Marketing Awards

All entries must be received by 6:00pm (EST) Friday, August 27, 2021.

2021 FPTA/CTD Annual Conference & EXPO

OCTOBER 24-27, 2021

SPECIAL NOTE: Please be sure to read the Submission of Entries section. Changes have been made that may impact your entry.

Submission of Entries

  • All entries must be submitted using our online entry form.
  • Image files must be embedded into a .pdf file for upload. There is no limit to the number of images files you can include on (1) .pdf upload, but the maximum file size is 10MB.
  • For the Electronic Media/TV category – you must provide a public FTP link or a file-sharing link through a service such as FileMail (share up to 50GB for free).
  • You will also upload a max. of (2) photos, should it receive an award/be nominated for an award, that will represent your entry during the Awards Ceremony presentation.

All entries must be submitted by 6:00pm (EST) on Friday, August 27, 2021 to be considered eligible for judging. Late entries will not be accepted (no exceptions). All work submitted must have been created, published or implemented by, or for, an FPTA member between August 1, 2020 and August 1, 2021.

Questions?
Wendy Ellis, President/Creative Director
Space Coast Advertising Consortium
Email: SpaceCoastAd@gmail.com
Cell Phone: 321-480-3783

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Eligibility

All Florida Public Transportation Association (FPTA) member systems are eligible to enter the Marketing Awards Competition. All work submitted must have been created, published or implemented by, or for, an FPTA member between August 1, 2020 and August 1, 2021. Only one (1) entry will be accepted from each system in each category. Agencies are limited to three (3) entries total. Entries are free.

Classifications

Classifications are based on the size of the transit system’s operating budget, consistent with FPTA’s membership tiers.

  • Class 1 – Member Tier 1 (Annual Budget over $36 million)
  • Class 2 – Member Tier 2 (Annual Budget between $4 million and $36 million)
  • Class 3 – Member Tier 3 (Annual Budget under $4 million) and CTC’s.

The Professional (formerly Potpourri) category is reserved exclusively for Business and Associate member participation.

Awards

First-place awards will be presented for each category, in each class. Judges may also elect to present a Certificate of Merit and/or an Honorable Mention in each category. “Best of the Best” Awards will be chosen from among first-place winners and presented to the single best entry or campaign submitted, for each class. Judges may also select a “Judges’ Favorite” Award.  The “Peoples’ Choice” Award has been discontinued.

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Judging Criteria

An independent panel of professionals will judge the entries. Decisions will be final and based on the following criteria:

50% Innovation/Creativity
25% Production Quality
25% Overall Effectiveness

Transit system ENTRY Categories

Print

Any single printed advertising or non-advertising piece designed to deliver a message for a product or service.

NOTE: The Print-Advertising and Print-Instructional Information categories have been combined into one overall Print award. 

Interior/Exterior Signage

This category includes any interior or exterior bus advertisement, or interior ad card, and must be designed by the transit agency. Interior ad cards can support an advertiser or be self-promotional. System-related signage can identify a transit administration, operation or customer facility, transit information kiosks/signs at transit stations/stops for the purpose of publishing transit maps/schedules, transit stop signs, or any other instructional or informational sign used by a transit system.

Sustaining Campaign

Any comprehensive transit system marketing campaign lasting longer than two (2) months. Entry should include a minimum of (3) campaign elements. Examples of elements: Print/digital ads, vehicle wraps, collateral, web landing page, social media posts, etc.

Special Events

Any event, lasting one (1) month or less, created by, or for, an FPTA member to promote transit system awareness or to increase ridership. Entry should include a minimum of (2) elements. Examples of elements: Event photography, event ads, promotional items, media coverage, etc.

Change to former 'Digital Media' category

NOTE: The prior ‘Digital Media’ category is now broken out into two categories; one for ‘Website’ and one for ‘Social Media’.

Website

Any transit system website, app, and/or blog created by, or for, an FPTA member.

Social Media

Any transit system social media platform or digital campaign used to promote transit and engage the consumer. This can include any social media campaign.

NON-Transit system ENTRY Category

Professional

This entry category is strictly reserved for entries submitted by either an FPTA Business or Associate member.

How many submissions are they allowed? Just one or do we need to set a limit?

NOTE: The former ‘Potpourri’ category has been refined/renamed for this purpose.

Entry Deadline Extended to Friday, August 21, 2020 at 7:00 pm (EST)

These awards recognize the best marketing efforts of Florida transit systems. Categories range from advertising collateral to special events.

Submissions for the Marketing Awards closed on August 21, 2020 at 7:00pm (EST).

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